NoviraHub, Ertebat Saz Asr’s specialist platform for market development and representation, provides a professional framework for identifying, assessing and connecting medical equipment and healthcare manufacturers, prospective representatives and qualified business partners in target markets. Our approach is based on controlled introductions, information confidentiality and facilitation of commercial negotiations.

Product Scope and Cooperation Opportunities
This section covers a wide range of medical, dental, laboratory, imaging, rehabilitation and home care equipment and supplies, as well as healthcare-related products. Each opportunity is accepted and published following an initial assessment of the company, product, licences, target market and cooperation model.
Market Development Models to Explore
- Appointing sales representatives in a defined territory
- Cooperation with specialist importers and distributors
- Developing hospital, clinic and laboratory sales networks
- Cooperation in installation, training and after-sales support services
- Identifying business partners for phased entry into the target market
Opportunity Assessment Criteria
The initial assessment considers factors such as the parties’ registration and business status, product specifications, available licences and standards, supply capacity, proposed territory, sales network capabilities, after-sales service requirements and cooperation terms. Final approval of any partnership is subject to document review and direct agreement between the parties.
NoviraHub’s Specialized Services
The platform’s services include receiving and classifying inquiries, initially assessing commercial compatibility, identifying potential partners, making controlled introductions, coordinating meetings and supporting representation negotiations. NoviraHub acts as a commercial facilitator and provides no guarantee of obtaining licences, product acceptance or the final outcome of negotiations.
Information Protection and Controlled Introductions
Contact details, commercial documents and technical documentation will not be made public without the information owner’s permission. Access to further information will be managed according to the assessment stage, identity verification and acceptance of confidentiality requirements.
Collaboration Initiation Process
- Submit company and product details and the target country or market
- Provide technical information, licences and the proposed cooperation model
- Initial assessment and determination of the opportunity’s readiness
- Matching with suitable applicants or business partners
- Controlled introduction and commencement of formal negotiations
Submit a Medical Equipment and Healthcare Cooperation Inquiry