NoviraHub, Ertebat Saz Asr’s specialist platform for market development and representation, provides a professional framework connecting manufacturers of machinery and industrial equipment with prospective representatives, engineering firms, specialist suppliers and technical service partners in target markets. Each opportunity is assessed according to the equipment’s application, the parties’ technical capabilities and after-sales service requirements.

Machinery and Equipment Within Scope
This section covers production line machinery, processing and packaging equipment, workshop equipment, instrumentation, control systems, industrial parts and accessories, material handling equipment and other technical solutions used across industries.
Market Development Models to Explore
- Appointing sales representatives in a defined country or territory
- Cooperation with suppliers and industrial engineering firms
- Identifying institutional buyers and project owners
- Cooperation in installation, commissioning, training and technical support
- Developing after-sales service and spare parts supply networks
Technical Information Required for Assessment
Key information includes the equipment model and application, documented technical specifications and capacity, catalogues, authentic photos and videos, available standards and certifications, installation and commissioning conditions, infrastructure requirements, spare parts availability, warranty duration and scope, and the training plan.
Criteria for Selecting a Representative or Technical Partner
Relevant industry experience, access to institutional customers, technical advisory capabilities, qualified personnel, installation and after-sales service capacity, spare parts supply capabilities, business transparency, and acceptance of confidentiality and non-circumvention principles are important when assessing prospective partners.
After-Sales Service and Technical Responsibilities
The responsibilities of the representative, manufacturer and service provider must be clearly defined before a contract is signed. Installation, training, warranties, spare parts supply and technical support will be provided solely on the basis of official documentation and the parties’ final agreement.
Protecting Technical and Commercial Information
Drawings, prices, special sales terms, customer information and technical documents will not be made public without the information owner’s permission. Further information will be disclosed according to the assessment stage, the other party’s verified qualifications and acceptance of confidentiality obligations.
NoviraHub’s Specialized Services
The platform’s services include receiving and classifying opportunities, initially assessing commercial and technical compatibility, identifying potential partners, making controlled introductions, coordinating meetings and supporting representation and market development negotiations.
Collaboration Initiation Process
- Submit company and equipment details
- Provide catalogues and technical information for assessment
- Define the target market and preferred cooperation model
- Initial assessment of sales and technical service capabilities
- Controlled introduction and commencement of formal negotiations
Submit a Machinery and Industrial Equipment Cooperation Inquiry